Google SGE - Google Search Generative AI Experience

google search result page featuring SGE generated answer for query

Google Search Generative Experience (SGE) is a fresh way to find information online. Instead of just showing a list of links like traditional search results,

SGE uses smart technology called generative artificial intelligence (AI) to give you quick summaries of your search topics right on the search page. This means you don't have to click on lots of different websites to get the info you need.

SGE works by analyzing lots of data from all over the web to create these summaries. It takes the most important points from different sources and puts them together in a simple overview. This makes it easy for you to understand what you're looking for without reading through a bunch of web pages.

One cool thing about SGE is that it's designed to be really easy to use. You don't have to spend a lot of time searching or clicking around. The summaries it provides are clear and to the point, saving you time and effort.

Plus, SGE lets you interact with the search results in a fun way. You can explore more details or related topics without leaving the search page, which makes learning about different subjects more interesting and engaging.

How to turn on Google SGE

To utilize Google SGE, you'll need to meet a few requirements:

A Chrome Browser: Google SGE is integrated into the Chrome browser, so make sure you have Chrome installed on your device.

A Google Account: Sign in to your Google Account in Chrome to access the SGE feature.

Age Requirement: You must be 18 years or older to use Google SGE.

Geographical Location: Google SGE is available in over 120 countries. Ensure that you are based in one of these countries to access the feature.

Google SGE is currently in the experimental phase, meaning it's not automatically enabled. You need to opt-in to use it. Follow these steps to enable Google Search Generative Experience:

Open Chrome on your device while logged into your Google Account.

Open a new tab and navigate to Google's homepage.

Look for the "Labs" icon located at the top right corner of the page. If you don't see this icon, it means that the Labs feature isn't available in your country yet.

Once you've located the Labs icon, click on it to access experimental features.

Look for the card labeled "SGE, generative AI in Search." Click on the toggle icon within this card to enable Google SGE.

After completing these steps, you'll be all set to try out SGE. When you perform searches on Google, you may start seeing AI-generated responses for some of your queries. However, keep in mind that SGE may not be available for all types of searches. It's still in the experimental phase, so its functionality may vary.

How Google SGE work

To grasp the concept of Google Search Generative Experience (SGE), it's essential to understand the underlying technology of generative AI.

Generative AI, in simple terms, encompasses algorithms or models capable of producing various types of content, such as text, images, audio, and even code.

These systems operate on large language models (LLMs) trained on extensive datasets. For example, Bing and ChatGPT are powered by an LLM called GPT-4.

Similarly, Google employs its own LLM known as the Pathways Language Model 2 (PaLM 2), which is utilized in various Google products, including Gmail's "Help me write" feature.

Google's generative AI search utilizes a combination of AI-based technologies, including natural language processing, machine learning, and deep learning. These technologies enable the search engine to comprehend user queries, analyze relevant content, and generate appropriate responses.

For instance, if a user searches for "best chocolate chip cookie recipe," Google SGE employs these technologies to present three chocolate chip cookie recipes along with brief summaries for each.

Additionally, SGE prompts users with potential follow-up questions, such as "What is the secret to a perfect cookie?" Users can engage with this feature by clicking on Google's suggestions or by typing their own follow-up questions into the "Ask a follow-up" box.

For instance, if a user wants to know how to make chocolate chip cookies healthier, Google will provide some suggestions, facilitating quick and easy access to answers for related queries.

Benefits of SGE

There are lots of things that google SGE can do but here are some key benefits that used by users widely.

1. Simplifying Complex Topics:

Google SGE excels at simplifying complex topics, making information accessible to users regardless of their expertise level.

By employing advanced algorithms and natural language processing, it distills intricate concepts into easily understandable explanations.

Whether it's explaining quantum mechanics or decoding medical terminology, SGE breaks down complex subjects into digestible chunks, empowering users to grasp intricate ideas with ease.

2. Conversational Query-Solving:

One of the distinguishing features of Google SGE is its ability to engage users in conversational query-solving. Instead of rigid keyword-based searches, users can interact with SGE in a conversational manner, asking questions as they would to a knowledgeable friend.

This conversational interface fosters a more intuitive and interactive search experience, allowing users to explore topics in a fluid, natural way.

Whether users seek quick answers or in-depth insights, SGE responds dynamically, adapting to the flow of the conversation to provide relevant and precise information.

3. Fast and Unlimited Response:

Google SGE delivers responses swiftly and without limitations, ensuring users have access to the information they need whenever they need it.

Leveraging Google's vast infrastructure and advanced indexing capabilities, SGE retrieves relevant content from a diverse array of sources in real-time.

Whether users are seeking the latest news updates, researching academic papers, or exploring obscure trivia, SGE processes queries with remarkable speed and efficiency, delivering accurate responses without delay.

Moreover, there are no constraints on the number of queries users can make, allowing them to explore topics to their heart's content without any restrictions.

Cons of SGE

1. Inaccurate sometime

One notable disadvantage of Google's Search Generation Engine (SGE) is its occasional inaccuracy. Despite its advanced algorithms and natural language processing capabilities, SGE may sometimes provide inaccurate or incomplete information.

Factors such as ambiguous queries, rapidly changing information landscapes, or the presence of misinformation online can contribute to inaccuracies in SGE's responses.

Additionally, as SGE is still in its early stages of development, it may encounter limitations in understanding context, nuances, or evolving topics.

Users should be aware of the possibility of encountering inaccuracies when relying on SGE for information retrieval.

2. Won't Create AI Images

Google SGE is not designed to create unique ai images from given text in search result page like bing copilot in bing search.

If you need to create ai images then you use google gemini chatbot to create ai images.

Comparison with alternative

1. SGE vs Chatgpt

In November 2022, OpenAI introduced its latest innovation to the world: ChatGPT, an AI-powered chatbot designed to engage users in natural and conversational interactions. Within a remarkably short span of two months, ChatGPT garnered an impressive user base of 100 million individuals.

While superficially similar to Google's search engine (SGE) in their shared objective of providing answers to user inquiries, the two AI platforms diverge significantly in their functionalities and capabilities.

ChatGPT distinguishes itself through its conversational prowess, meticulously trained to emulate human language patterns and responses. Engaging with ChatGPT feels akin to conversing with a knowledgeable individual or virtual assistant. It can create ai images by using its image diffusion model Dall-E.

This nuanced understanding of language makes ChatGPT particularly adept at handling intricate and collaborative tasks, such as brainstorming ideas for a blog post outline, where nuanced human-like interactions are paramount.

On the other hand, Google SGE excels in delivering concise and factual information to specific queries. It efficiently addresses straightforward questions like "How do you make chili?" or "Who won the Knicks game last week?", providing users with direct and precise answers tailored to their inquiries.

2. SGE vs Bing Copilot

In February 2023, Microsoft made a significant advancement by seamlessly integrating an AI-powered chatbot, leveraging ChatGPT technology, into its Bing search engine by name of bing copilot. This integration aimed at enhancing user experiences by offering customized responses to a wide array of queries.

When engaging with Bing's AI, users witness its capability to generate personalized and detailed responses tailored to their inquiries. For instance, if a user seeks suggestions for rainy day activities suitable for elementary school kids, Bing's AI promptly delivers a comprehensive list of options.

What sets Bing's response apart is its attention to detail, as it also includes footnotes crediting the sources of the information provided, fostering transparency and acknowledgment within its responses.

Moreover, akin to Google SGE, Bing's AI is adept at suggesting follow-up questions, further enriching the user's search experience by guiding them towards additional relevant information or avenues of exploration.

A notable advantage that Bing holds over Google lies in the global accessibility of its AI-powered search functionality.

Unlike Google, which may restrict certain features or services based on region, Bing's AI-powered search is readily available to all users worldwide, ensuring a consistent and inclusive experience for individuals across diverse geographical locations.

while both Bing's AI-powered search and Google SGE share similarities in their core functionalities, each platform boasts its own set of merits.

Microsoft's integration of ChatGPT technology into Bing demonstrates a commitment to enhancing user experiences through personalized responses and global accessibility, positioning Bing as a formidable contender in the realm of AI-powered search engines.